The Truth About Courier Workshops (And Why Most Miss the Mark) | Issue #6

Mar 15, 2026

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Hello Friend!

Lately I’ve been noticing something that honestly bothers me a little. Every week someone new is hosting a “workshop” or “webinar,” and when you attend, you quickly realize the entire thing is just a long sales pitch. Now don’t get me wrong, there’s nothing wrong with selling your programs or services. We’re all running businesses. But in my opinion, if someone takes the time to attend a workshop, they should walk away with something real.

Strategy.
Insight.
Direction.
Something.

Over the years, I’ve hosted several free trainings because I wanted people to actually learn something about the courier industry before deciding if they wanted to work with me further. Because a real workshop should teach first and sell second. That perspective comes directly from my own experience both hosting workshops and sitting in the audience myself.

Continue reading to learn the top three things any workshop or webinar should give you and what to watch out for so you don’t waste your time. Because at the end of the day, time is the one thing we can never get back.

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The Truth About Courier Workshops (And Why Most Miss the Mark) | Issue #6

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